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Shocking collapse of LA talk giant 97.1 sends Sam Phillips back to TV
Los Angeles, California – After a 5 year successful run on Los Angeles 97.1 alongside radio powerhouses Howard Stern, Adam Corolla, Danny Bonaduce and Tom Leykis, radio personality Sam Phillips’ show “The Single Life” is making the jump to television on international cable network MavTV. The network was launched in 2004 and targets men with irreverent sports and entertainment content.
Sam Phillips says, “I am extremely excited about bringing my successful radio program to MavTV and the potential it holds for a show I have worked very hard to develop into a fun and entertaining franchise”.
Hosted by the outrageous Sam Phillips and her “Co-Host with the most one-liners,” Chris Leary, “The Single Life with Sam Phillips” will be a 30 minute lifestyle entertainment show that focuses on sex, dating and relationships. Whether you’re single and dating or in a relationship, “The Single Life with Sam Phillips” will entertain you and make you laugh. Sam Phillips’ popular radio show has been known for its original advice, outrageous observations, in your face honesty and its regular celebrity guests.
“We’ve been developing “The Single Life with Sam Phillips” for television for a few months now,” commented Rob Stevens, SVP of Programming and Advertising for MavTV, “and with the sudden and shocking shutdown of 97.1 talk radio we saw an opportunity to immediately launch into production so that Sam’s fans have a place to go to see her.”
Stevens continued, “We see Sam as having a unique appeal to a male audience. She’s a rare sort of woman who can talk to guys like they talk to each other.”
This marks a return to series TV for Sam Phillips, who previously hosted the syndicated talk show, “Men are from Mars, Women are from Venus,” and the PAX Network program, “Extreme Fakeovers.”
Discussions are still underway with several new radio partners who would continue the “Single Life” radio show and build off the franchise’s new momentum on national cable television with MavTV.
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About MavTV
MavTV is a 24-hour cable and satellite television network targeting the male demographic. It was launched on October 1, 2004 and is available in over 70 markets across the U.S., in Canada, the UK, and Australia. With a variety of original programming that includes series like “Rad Girls”, “AMA Motorcycle Racing”, “American Tailgater”, “Bikini AllStars”, “Ultimate Combat Experience”, and “Lucas Oil Motorsports Events”, MavTV continues to grow and has added an HD feed. In March of last year, the independently owned and operated MavTV partnered with Lucas Oil Products (www.lucasoil.com) in a comprehensive strategic agreement that includes a significant investment by Lucas Oil in MavTV over the next four years.
The Single Life with Sam Phillips moves to MavTV
Mon, 22 Feb 2010 10:58:39
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Avail-TVN partners with MavTV on VOD content
Tue, 15 Sep 2009 11:36:50
Avail-TVN®, the largest independent digital media services company in North America, today announced an industry-wide VOD services deal with MavTV. Owned by the Mav’rick Entertainment Network, MavTV carries a variety of programming themes targeting men 18-54. The new partnership takes effect immediately. Avail-TVN is the largest independent digital media services company in North America. Working with every major studio and television network, the company offers a full content line up of MPEG-4 encoded live programming as well as video on demand content in MPEG-2 and MPEG-4 to multichannel video providers throughout the US, Canada, the Caribbean and Mexico. The Avail-TVN platform is an open, advanced technology, offering a comprehensive, end-to-end solution for licensing, managing, distributing and marketing linear and on-demand content to virtually any platform today and is extensible to support the new services of tomorrow. This partnership provides MavTV with the option to utilize Avail-TVN’s full suite of VOD services to support the launch of their SD and HD VOD packages. These services include metadata publishing, distribution and asset management services to support various codecs, formats, fast turnaround requirements, distribution platforms, and advertising initiatives across North America. “As we continue to build our distribution, we’re looking to Avail-TVN and their ubiquitous reach, robust asset management platform and toolset to support our VOD offerings,” said MavTV President and Chief Operating Officer, Steve Smith. “Needless to say, we’re excited about our new partnership and look forward to extending our irreverent, humorous and opinionated programming into the on demand category with our affiliates and their subscribers.” “It’s exciting to see another new entrant into the video on demand space, especially one with a target demographic that is so active in the platform,” said Matt Cohen, SVP of Strategy and Business Development at Avail-TVN. “This deal furthers our efforts to provide unique On Demand content – especially in HD -- that we are sure will appeal to our affiliates’ customers.” _ Source: Business Wire
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